New Research on Young Adults and Smoking

Congratulations to Dr. Kymberle Sterling for her latest research article, Exposure to Celebrity-Endorsed Small Cigar Promotions and Susceptibility to Use among Young Adult Cigarette Smokers.*  Dr. Sterling serves as an Assistant Professor in the School of Public Health’s Health Promotion and Behavior division and has published several articles detailing her research in health behavior changes in tobacco-using adolescents.

From the article:

The tobacco industry historically has relied upon hip-hop and other forms of music to promote smoking, as music can be used as a form of direct, targeted marketing…  Endorsements by its celebrity music artists can introduce their youthful fan base (primarily under 30 years old and including many fans under the age of 18) to new tobacco products and smoking behavior…We surveyed a random sample of young adult cigarette smokers who attended the Coachella festival in Indio, California, to assess their exposure to Snoop Dogg’s endorsement and advertisement for Executive Branch small cigars… Of the respondents who were exposed to the Executive Branch advertisements, 82.4% said seeing the advertisement made them want to try the product.

Read more of Dr. Sterling’s research below.

*Exposure to Celebrity-Endorsed Small Cigar Promotions and Susceptibility to Use among Young Adult Cigarette Smokers.  Sterling KL, Moore RS, Pitts N, Duong M, Ford KH, Eriksen MP. J Environ Public Health. 2013;2013:520286. Epub 2013 Nov 24.

 

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About Sharon Leslie

Sharon is the subject librarian for Nutrition, Physical Therapy, Public Health, and Respiratory Therapy. She is available for research consultations by contacting her at sleslie@gsu.edu or 404-413-2855.
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