Congratulations to Dr. Kymberle Sterling for her latest research article, Exposure to Celebrity-Endorsed Small Cigar Promotions and Susceptibility to Use among Young Adult Cigarette Smokers.* Dr. Sterling serves as an Assistant Professor in the School of Public Health’s Health Promotion and Behavior division and has published several articles detailing her research in health behavior changes in tobacco-using adolescents.
From the article:
The tobacco industry historically has relied upon hip-hop and other forms of music to promote smoking, as music can be used as a form of direct, targeted marketing… Endorsements by its celebrity music artists can introduce their youthful fan base (primarily under 30 years old and including many fans under the age of 18) to new tobacco products and smoking behavior…We surveyed a random sample of young adult cigarette smokers who attended the Coachella festival in Indio, California, to assess their exposure to Snoop Dogg’s endorsement and advertisement for Executive Branch small cigars… Of the respondents who were exposed to the Executive Branch advertisements, 82.4% said seeing the advertisement made them want to try the product.
Read more of Dr. Sterling’s research below.
- Ford KH, Oladapo AO, Sterling KL, Diamond PM, Kelder SH, McAlister A. Assessing the psychometric properties of smoking-related attitudes, self-efficacy, and intention among a diverse population of middle school students. Addict Behav. 2013 Aug;38(8):2378-83.
- Sterling KL, Mermelstein R. Examining hookah smoking among a cohort of adolescent ever smokers. Nicotine Tob Res. 2011 Dec;13(12):1202-9.
- Sterling KL, Curry SJ, Emery S, Sporer AK, Mermelstein RJ, Berbaum M, Flay B. Internally-developed teen smoking cessation programs: characterizing the unique features of programs developed by community-based organizations. Int J Environ Res Public Health. 2009 Mar;6(3):1026-40.
- Sterling KL, Mermelstein R, Turner L, Diviak K, Flay B, Shiffman S. Examining the psychometric properties and predictive validity of a youth-specific version of the Nicotine Dependence Syndrome Scale (NDSS) among teens with varying levels of smoking. Addict Behav. 2009 Jun-Jul;34(6-7):616-9.
*Exposure to Celebrity-Endorsed Small Cigar Promotions and Susceptibility to Use among Young Adult Cigarette Smokers. Sterling KL, Moore RS, Pitts N, Duong M, Ford KH, Eriksen MP. J Environ Public Health. 2013;2013:520286. Epub 2013 Nov 24.