Ratings
- Darwin’s Impact – A Georgia State University Library Exhibit
(5.00 out of 5) - “Throwing Open the Doors: Strategies and Implications for Open Access” (5.00 out of 5)
- ECAR Study of Undergraduates and Information Technology (5.00 out of 5)
- Learning Commons Theater 4 available (5.00 out of 5)
- New Browsing Books on Library North 1 (5.00 out of 5)
- Learning Commons Theatre 3: Library Zombies is available! (5.00 out of 5)
- New Browsing Books on Library North 1
(4.00 out of 5) - APA Style Guide 6th edition “laden with errors”
(3.50 out of 5) - Journalist and author Susan Faludi to speak at GSU (3.50 out of 5)
- Darwin’s Impact – A Georgia State University Library Exhibit
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Marketing First Impressions
Marketing First Impressions: Academic Libraries Creating Partnerships and Connections at New Student Orientations
Academic libraries look for successful marketing strategies to promote positive perceptions among students. To do this, librarians need to find venues and partnerships outside the library. Florida State University Libraries discovered that participating in new student orientation networking sessions creates opportunities to generate lasting first impressions among incoming freshmen and their families. After analyzing three years of successive student and family evaluations, which measured presentation rankings and attendance, the library was able to determine the utility and effectiveness of participating in the orientation program. Related literature and an analysis of the evaluations both indicate that universities and students benefit when libraries participate in new student orientations.
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2008 Table of Contents